Seeking Reva University Incubation
FROM PIGGY BANKS TO PORTFOLIOS
OutChase

India's First Character-Driven Financial Literacy Platform. Education-first — Comics, Games, Interactive App & Fintech Distribution.

250M+
Students India
1.8B
Global Youth
86%
Fin. Illiterate
Problem

Financial Illiteracy is a
National Crisis

86%
of Indian students
are financially illiterate
<35%
Global financial literacy rate
1.8B
Youth globally lack money management tools
14%
Indian young adults financially literate
₹0
Finance education in most school curricula
1

Finance feels boring, complex & intimidating to students

2

EdTech platforms teach skills, not financial decision-making

3

Youth fall into debt traps, miss compounding & wealth-building

Solution

The OutChase Platform

A character-driven, multi-format financial education ecosystem that converts curiosity into financial competency — and competency into investment behaviour.

LIVE
📖

Comic Books

Engaging storylines

Superhero characters — Miss Moneta, Captain Interest, Inflare — teach finance through the 'Money Mania' universe. First edition live.

IN DEV
🎮

Online Games

Gamified simulations

Budget battles, inflation challenges, stock market sims. Freemium model. Partnership with TheGoodGameTheory.

MVP
📱

Interactive App

Decision-based learning

Real-world scenarios, quizzes with NISM-aligned certification. School dashboard for teacher tracking.

YEAR 2
💰

Fintech Distribution

Revenue at scale

Distribute mutual funds, insurance, bonds & prepaid debit cards. Commission-based recurring revenue.

MM
Miss Moneta
Savings
CI
Captain Interest
Compounding
IN
Inflare
Inflation
Market Opportunity

Massive, Underserved Market

TAM

Total Addressable Market

~1.8 Billion youth globally · Financial literacy edtech CAGR 15–20%

SAM

Serviceable Available Market

250M+ Indian students · $10B+ annual digital education spend

SOM

Serviceable Obtainable Market (Y1–5)

2.5M paid users · ₹500–700 ARPU · ₹125–175 Cr revenue by Year 5

15–20%
CAGR – EdTech Financial Literacy
₹500–700
Avg Revenue Per User / Year
1%
Indian market = 2.5M paid users
Revenue

Five Clear Monetisation Levers

01

Comic Sales

B2C · NOW
Physical ₹899/copy · Digital ₹69/month

Physical + digital subscription. Series-based drops create recurring demand. 60–70% gross margin at scale.

02

Games & App

B2C · DEV
Freemium · ₹199–499/premium pack

Freemium mobile app with in-app purchases, power-ups & premium lessons. Paid NISM-aligned certification.

03

Curriculum Licensing

B2B · Y1
₹5,000–₹50,000 / institution / year

CBSE mandated financial literacy creates built-in demand. Plug-and-play curriculum kit for schools.

04

Fintech Distribution

B2C · Y2
0.5–1.5% AUM trail · 15–25% insurance commission

AMFI-registered MF distribution. IRDAI-partnered insurance. Bonds via GoldenPi. Co-branded prepaid card.

05

Brand Partnerships

B2B · Y1
₹2L–₹20L per brand integration

BFSI brands woven into comic storylines & games. Campus event sponsorships. Targeted reach into 12–25 demographic.

Year 3 Combined Revenue: ₹36 Cr+ Gross Margin: 68% Break-even: Month 18 LTV/user: ₹10,000+
Funnel

Revenue Generation Engine

How we convert a 12-year-old student into a lifelong financial customer

ACQUIRE
YouTube 'Money on the Move' · Free comic issue · Social media · Campus events · Reva University
₹0 CAC
ACTIVATE
Comic subscription ₹69/mo · Physical comic ₹899 · App download + free trial activation
₹69–899/user
EDUCATE
App certification · School curriculum licensing · CBSE-aligned kits · Branded quiz tournaments
₹5K–50K / B2B
INVEST
Mutual fund distribution · Insurance placement · Bonds & ETFs · Co-branded prepaid debit card
1–3% AUM trail
RETAIN
Recurring subscription + growing AUM = compounding revenue per user for 10+ years
LTV ₹10,000+
Partnerships

Fintech & Banking Partnerships

OutChase will earn commission-based recurring revenue by distributing regulated financial products to its educated, conversion-ready user base.

Mutual Funds & ETFs

Trail Commission: 0.5–1.5% AUM / year
Target: HDFC, SBI, Mirae, Nippon AMC
  • Curated 'first portfolio' starter SIPs for age 18–22
  • In-app SIP setup with comic-character guided onboarding
  • Pre-investment quiz unlocks investment access — drives quality leads

Insurance Products

First-year Premium Commission: 15–25%
Target: LIC, PolicyBazaar, Acko, Navi
  • Term life & health insurance simplified through comics
  • 'Insurance Explained by Captain Shield' — dedicated story arc
  • In-app comparison tool drives informed conversion

Prepaid Debit Cards

Monthly fee + ₹8–15 interchange per txn
Target: SBM Bank / IDFC / NSDL
  • Designed for students 12–18 — parental controls enabled
  • Gamified spend tracking tied to OutChase financial goals
  • Pocket money + budgeting module drives daily app engagement

Bonds & Fixed Income

Placement Fee: 0.5–2% per bond placed
Target: GoldenPi, IndiaBonds, Bharat Bond ETF
  • 'Bond Bootcamp' module in app drives product awareness
  • Low-risk first investment for students with small amounts
  • Targets 20+ college grads entering workforce with savings
Traction

Validation & Key Partnerships

18,000+Students

REVA UNIVERSITY, BANGALORE

MoU in progress · Full campus deployment of OutChase financial literacy curriculum · Year 1 revenue: ₹9–18 Lakhs

ANCHOR PARTNER
Ed.1

Money Mania Comic

'Rise of Inflare' — first print edition launched

TGGT

Gaming Partner

TheGoodGameTheory — game development confirmed

CBSE

Policy Tailwind

Financial literacy now mandatory across Indian schools

YouTube

Money on the Move

Finance + travel + expert podcast show — in production

Why Now
CBSE mandated financial literacy in schools
India UPI boom — financial curiosity at peak
250M students, zero engaging finance product
Post-COVID: youth prioritise financial security
Projections

3-Year Financial Projections

Revenue in ₹ Crore · Base-case · Includes Reva University pipeline and confirmed gaming partnership

₹2.1 Cr
Year 1
₹9 Cr
Year 2
₹36 Cr
Year 3
MetricYear 1Year 2Year 3
Total Revenue (₹ Cr)2.19.036.0
Paid Users10,00060,0002,50,000
Gross Margin42%58%68%
School Partners2080300
Reva (18K students)PILOTFULL ROLLUpsell
MF AUM Distributed (₹Cr)550300
EBITDA-₹1.2 Cr₹0.8 Cr₹12 Cr
Fundraise Target₹1 Cr Seed₹3–5Cr ASeries B
Roadmap

3-Year Milestone Roadmap

Year 1

Foundation & Validation
  • Launch 3 comic book editions (Money Mania universe)
  • Reva University pilot — 18,000 students onboard
  • Release OutChase app MVP with certification module
  • Onboard 20 school partnerships (CBSE-aligned kit)
  • YouTube 'Money on the Move' show launch
  • Obtain AMFI-ARN + IRDAI distribution licenses
  • 10,000 paid users · Revenue: ₹2.1 Crore

Year 2

Scale & B2B Growth
  • 60,000 paid users across all platforms
  • 80 school & college institutional partnerships
  • Launch co-branded prepaid debit card (SBM/IDFC)
  • MF, insurance & bond distribution goes live
  • Revenue: ₹9 Crore · EBITDA positive

Year 3

Monetisation & Expansion
  • 2.5L paid users · 300 institutional partnerships
  • ₹300 Cr AUM distributed — mutual funds & bonds
  • White-label licensing for edtech platforms
  • Hindi, Marathi, Tamil content expansion
  • Southeast Asia market pilot (Indonesia/Malaysia)
  • Revenue: ₹36 Crore · EBITDA: ₹12 Crore
Landscape

Competitive Landscape

OutChase sits at the intersection of EdTech, Fintech & Entertainment — a category no competitor currently occupies.

Feature OutChase Zerodha Varsity Finmapp General EdTech Banks/BFSI
Character-driven comics
Gamified for age 12–18PartialPartial
CBSE curriculum kit
Fintech distribution
Prepaid card for studentsPartial
Literacy certificationPartial
Institutional B2B
OutChase is the ONLY platform combining character-driven education + B2B curriculum + regulated fintech distribution for the 12–25 age group.
Team

The Team Behind OutChase

NT
Founder & CEO

Nikhil Thakre

MBA (Finance) · CFA Level 1 Candidate
Story & Content

Vaibhav Deshmukh

Pune
Visual & Design

Big Bang Animations

Mumbai
Game Development

TheGoodGameTheory

thegoodgametheory.com
Marketing & GTM

The Social Slate

thesocialslate.com
Ecosystem & Institutional Partners
Reva University, Bangalore (18K students)
Schools Association India
Edutech Era
Smart Educational Boards
AMFI-ARN Obtained / IRDAI
The Ask

Reva University Incubation + ₹1 Crore Seed Round

R A I S I N G
₹1 Crore
Seed Round · 18-month runway · Milestone-based tranches
Pre-Money Valuation
₹3–4 Crore
10–15% Equity · Convertible note available
Milestone-based tranches on user & revenue targets
Allocation of ₹1 Crore
35%
25%
20%
12%
8%
Content Creation₹35L
Tech & App Dev₹25L
Marketing & GTM₹20L
Licensing & Legal₹12L
Ops₹8L
From Reva University Incubation

Mentorship · Investor Network Access · Office Space · Brand Credibility · Policy & Regulatory Guidance · Market Research Support · Direct access to 18,000+ students for pilot deployment

Vision
From
Piggy Banks
to Portfolios

India has 250M+ students hungry to learn. OutChase is the only platform that makes financial education irresistible — through superheroes, games, and real-world decisions they actually care about.

Phone
+91 9765755149
Email
outchasenikhil@gmail.com
Web
outchase.IN